Hyundai Motor Co. plans to disclose its future blueprint for a hydrogen energy ecosystem, and a vision for software and AI, under the theme of "Ease every way" at the upcoming Consumer Electronics Show (CES) 2024, the company said Dec. 20, 2023.

The announcements are expected on the Hyundai Media Day on Jan. 8, at the Mandalay Bay Convention Center in Las Vegas.

Hyundai Motor said that it plans to present how its hydrogen-powered and software-driven transformation is expected to bring universal benefits to humanity. The company said that it also plans to reveal its strategy to foster human-centered innovations beyond mobility with an aim to add comfort to people’s everyday lives.

Hyundai Motor’s future blueprint also includes a modular hydrogen toolbox aimed at effectively establishing a clean hydrogen value chain.

The South Korean carmaker said that it plans to outline the groupwide software strategy and future direction to build a fully optimized, user-centric ecosystem connecting devices, services and solutions.

During the CES exhibition, which is being organized from Jan. 9 to 12, the carmaker plans to display its diverse approach, from demonstrative technologies to future mobility concepts.