Audi is incorporating the Disney+ app into its models, enhancing its onboard digital entertainment options. Customers can now install the app directly from the Audi Application Store in their vehicles and access it using their existing Disney+ accounts. Content from the Star Wars, Pixar and Marvel universes, alongside Disney classics and films from the TRON series, can be streamed on the central MMI display when the vehicle is stationary or on the optional passenger display during travel. The app is launching in 43 markets worldwide, including various European countries, parts of Asia, Australia, New Zealand and the US, and is available in new models such as the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron and Audi Q6 e-tron series.

By integrating Disney+, Audi adds another well-known provider to its app portfolio, which already features a range of entertainment platforms. The Audi Application Store, developed in collaboration with Cariad, is directly integrated into the MMI system, eliminating the need for smartphone operation. Users require a myAudi account and an active data connection to utilize the service.

In the cinematic realm, Audi and Disney have collaborated on "Tron: Ares" — the third installment of the franchise that was released in October. The film showcases two Audi models that blend classic automotive culture with contemporary digital and electrified advancements. The storyline follows Ares, a sophisticated program sent from the digital world into reality on a perilous mission, representing humanity's first meeting with AI entities. Audi's involvement in diverse film genres and global productions through product placements seeks to integrate the brand into various cultural narratives, leveraging technological innovations to help shape new storytelling formats.

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