Source: Getty/metamorworks

The experience is built on a centralized architecture and features a central computing unit powered by the latest generation Snapdragon Cockpit Platform

Marelli will showcase its Software-Defined Interior experience at Consumer Electronics Show (CES) 2024, it said in a press release dated Jan. 4. The experience is built on a centralized architecture and features a central computing unit powered by the latest generation Snapdragon Cockpit Platform, supporting up to four zone control units (ZCUs).

It incorporates digital displays in place of analog interfaces, with content that can be personalized by the vehicle owner using AI. The software-defined interior includes several next-generation display technologies, such as the HorizonView, a pillar-to-pillar display with improved brightness and contrast, and a 12-inch hidden display that blends into the cabin. The interior also features an organic light-emitting diode (OLED) display, a movable display developed by Marelli in collaboration with BOE, a global leader in display technologies.

Its Virtual Assistant, an advanced human-machine interface, acts as an in-vehicle co-pilot. The driver can create a persona profile to define car settings, including seat position, temperature, ambient lighting, music preferences and ground illumination, and the profile is stored in the cloud for a consistent personalized experience across different vehicles.

Marelli's Software-Defined Interior features the context-aware mobility experience (CAMEX) solution, powered by AI, which analyzes the entire environment both within and around the car to understand complex behaviors and subtle moods, adapting vehicle settings and functionalities accordingly. The vehicle's external environment also assumes an active role in shaping the driving experience, such as adjusting the AC temperature based on the driver's preference.

The ambient lighting solution offers high flexibility and multiple combinations of colors, intensity levels, and cabin areas to adapt to user preferences, and the interior seamlessly integrates Marelli's software-defined audio platform, powered by the company's centralized architecture. The sound-zoning feature allows the driver to transform the car into their own personal conference room, and the customization of the user journey continues in the cloud with Sibros' Deep Logger service and Big Data analytics.

Contacts

Copyright © 2025 S&P Global Inc. All rights reserved.

These materials, including any software, data, processing technology, index data, ratings, credit-related analysis, research, model, software or other application or output described herein, or any part thereof (collectively the “Property”) constitute the proprietary and confidential information of S&P Global Inc its affiliates (each and together “S&P Global”) and/or its third party provider licensors. S&P Global on behalf of itself and its third-party licensors reserves all rights in and to the Property. These materials have been prepared solely for information purposes based upon information generally available to the public and from sources believed to be reliable.
Any copying, reproduction, reverse-engineering, modification, distribution, transmission or disclosure of the Property, in any form or by any means, is strictly prohibited without the prior written consent of S&P Global. The Property shall not be used for any unauthorized or unlawful purposes. S&P Global’s opinions, statements, estimates, projections, quotes and credit-related and other analyses are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold, or sell any securities or to make any investment decisions, and do not address the suitability of any security, and there is no obligation on S&P Global to update the foregoing or any other element of the Property. S&P Global may provide index data. Direct investment in an index is not possible. Exposure to an asset class represented by an index is available through investable instruments based on that index. The Property and its composition and content are subject to change without notice.

THE PROPERTY IS PROVIDED ON AN “AS IS” BASIS. NEITHER S&P GLOBAL NOR ANY THIRD PARTY PROVIDERS (TOGETHER, “S&P GLOBAL PARTIES”) MAKE ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, FREEDOM FROM BUGS, SOFTWARE ERRORS OR DEFECTS, THAT THE PROPERTY’S FUNCTIONING WILL BE UNINTERRUPTED OR THAT THE PROPERTY WILL OPERATE IN ANY SOFTWARE OR HARDWARE CONFIGURATION, NOR ANY WARRANTIES, EXPRESS OR IMPLIED, AS TO ITS ACCURACY, AVAILABILITY, COMPLETENESS OR TIMELINESS, OR TO THE RESULTS TO BE OBTAINED FROM THE USE OF THE PROPERTY. S&P GLOBAL PARTIES SHALL NOT IN ANY WAY BE LIABLE TO ANY RECIPIENT FOR ANY INACCURACIES, ERRORS OR OMISSIONS REGARDLESS OF THE CAUSE. Without limiting the foregoing, S&P Global Parties shall have no liability whatsoever to any recipient, whether in contract, in tort (including negligence), under warranty, under statute or otherwise, in respect of any loss or damage suffered by any recipient as a result of or in connection with the Property, or any course of action determined, by it or any third party, whether or not based on or relating to the Property. In no event shall S&P Global be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including without limitation lost income or lost profits and opportunity costs or losses caused by negligence) in connection with any use of the Property even if advised of the possibility of such damages. The Property should not be relied on and is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment and other business decisions.

The S&P Global logo is a registered trademark of S&P Global, and the trademarks of S&P Global used within this document or materials are protected by international laws. Any other names may be trademarks of their respective owners.

The inclusion of a link to an external website by S&P Global should not be understood to be an endorsement of that website or the website's owners (or their products/services). S&P Global is not responsible for either the content or output of external websites. S&P Global keeps certain activities of its divisions separate from each other in order to preserve the independence and objectivity of their respective activities. As a result, certain divisions of S&P Global may have information that is not available to other S&P Global divisions. S&P Global has established policies and procedures to maintain the confidentiality of certain nonpublic information received in connection with each analytical process. S&P Global may receive compensation for its ratings and certain analyses, normally from issuers or underwriters of securities or from obligors. S&P Global reserves the right to disseminate its opinions and analyses. S&P Global Ratings’ public ratings and analyses are made available on its sites, www.spglobal.com/ratings (free of charge) and www.capitaliq.com (subscription), and may be distributed through other means, including via S&P Global publications and third party redistributors.