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Ooono's Co-Driver No2 device aims to improve UK road safety by providing real-time traffic alerts without touchscreen distractions

The Co-Driver No2 alert system, developed by Danish firm Ooono, is now available to UK fleets. It provides a "no-distraction" method to warn drivers of road hazards, police presence and safety cameras. The device, which was already popular across continental Europe, aims to enhance road safety in the UK by allowing drivers to share traffic information with just a single click, eliminating the need for touchscreen interaction. This is particularly relevant given a study by Transport Research Laboratory (TRL) that indicates touchscreen use while driving can be more distracting than driving under the influence.

Ooono has sold over 4 million devices in Germany and now seeks to establish a community of drivers in the UK who contribute to a network of "collective intelligence." The Co-Driver No2 device issues real-time alerts to motorists with an audible beep and visual signal, helping drivers stay focused on the road. The system's development is supported by a team with extensive experience in automotive systems, including UK COO Sean Morris, who previously held lead engineering roles at Aston Martin and Continental.

Morris emphasized the impact of Co-Driver as a beneficial tool for motorists and UK road safety, noting its simplicity and reliability. Unlike other navigation apps, which can be distracting, Co-Driver is always active and uses straightforward buttons and audio alerts to keep drivers concentrated on driving. Morris advocates for a team-based approach to safe driving, where every Co-Driver user is both a recipient and provider of crucial road information, leveraging smart engineering and reliable alerts within the user network.

This content may be AI-assisted and is composed, reviewed, edited and approved by S&P Global.

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