Flexible production helping BMW stay competitive, claims CEO
Automaker sustaining success despite a contracting Western European market.
BMW CEO Norbert Reithofer has said that the company's flexible production systems are key to sustaining its current level of success as it posts record sales despite a contracting Western European market. According to a Bloomberg report, Reithofer criticised other OEMs for making unrealistic sales and production forecasts and failing to get their houses in order with regards to flexible and cost-effective production networks. H
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