SsangYong aims to sell 20,000 units in China this year, local production on the cards
Under Mahindra's ownership, SsangYong is investing nearly USD1 billion in its product line-up as part of its strategic plan to break into the United States and Asian markets, including China.
South Korean automaker SsangYong is considering setting up a manufacturing plant in its biggest global market, China, provided sales reach 50,000 vehicles per year in the country, reports Reuters. With Pang Da Automotive as its exclusive distributor in China, the automaker aims to sell 20,000 units in the country this year, and expects sales to reach 50,000 units by 2017, according to the report citing Wang Yue, an investor relations executive with Pang Da. Although SsangYong chief executive Lee Yoo-il hinted at a local assembly joint-venture (JV) last month, a company spokesman in South Korea said it was too early to discuss any potential partnerships in China.
Thank you for visiting S&P Global AutoTechInsight.
*A subscription to News & Analysis includes four S&P Global-selected sector-specific analytical pieces per month. Access to all analytic pieces across all domains comes with a subscription to All Domains. Please click here to subscribe.
To get access to the AutoTechInsight full suite of services, please contact a sales representative by clicking here.
Already a subscriber? Please log in here