Hyundai India signals change in vehicle export strategy, plans to focus on "emerging markets"

Turkey takes up a stronger position in supplying European markets.

Hyundai will use its Indian production base to supply vehicles to emerging markets such as certain countries in Africa, Latin America, and Southeast Asia, while its plant in Turkey will continue to supply the European market, the Economic Times in India reports. The automaker is said to be particularly targeting Algeria, South Africa, Nigeria, and Mozambique in Africa, and East Timor, Indonesia, Myanmar, Vietnam, and the Philippines in Southeast Asia, all of which are expected to see double-digit percentage growth in demand for Hyundai vehicles. As well as these, Hyundai India will also supply Peru, Chile, Colombia, Mexico, and Australia with a range of new products such as the Grand i10, the Xcent, and the Elite i20.