Michelin to double global sales of budget tires
To hike percentage of budget tires in sales mix from 15-20% to 25-30%
Michelin plans to increase the percentage of budget tires in its global sales mix from the current 15-20% to 25-30% in the next 5-10 years to counter a surge in Chinese imports in the United States and Europe, Michelin CEO Jean-Dominique Senard told Automotive News Europe.
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