Ford to see consolidation to eight global platforms, increase share and shift product mix

Ford is looking to largely continue developing the vehicle range it has, but with more efficient and cost-effective tailoring of products to regional demands and tastes

Raj Nair, group VP of global product development, and Jim Farley, executive VP of marketing, sales and service delivered a vision for product development and the retail environment. The company’s basic product vision has not been altered. Ford products are to have bold, emotive exterior designs; be great to drive; be great to sit in; deliver exceptional fuel economy; be unmistakably Ford in look, sound and feel; and deliver exceptional value and quality. The values to get there include industry-leading showroom freshness, benchmark product develop efficiency, world-class One Ford team, and quality, green, safe, and smart leadership.