The new 1.6-litre Lada Vesta, which is to go on sale on 25 November, will have a local content rate of 71%, Russian based Oreanda News states. The Vesta is to be developed at Russian automaker AvtoVAZ's technical centre, source its engine, transmission, chassis and other parts from its base in Togliatti, and then be produced at the company's facility in Izhevsk.
Significance: Russian newspapers such as AvtoSreda count the new Lada Vesta as a creation of Togliatti, as over 60% of its value is sourced from there while the actual vehicle is assembled in Izhevsk. The new Lada models are expected to bring in significant volume, CEO Bo Andersson hopes. Meanwhile reports have emerged that AvtoVAZ is planning an electric variant of the new Lada Vesta. The Vesta is an important car for AvtoVAZ as it will replace the Priora as the firm's flagship ; it is also the first all-new model that has been styled by the company's first non-Russian director of design, Steve Mattin. Lada Priora's production has currently been suspended in Russia due to poor demand fuelled by a weak market as well as consumers likely waiting for the new Lada Vesta.
