Daimler considers separate EV brand – report
German automaker to create two electric SUVs and two sedan EVs under the new brand, report says
Daimler is considering launching a new sub-brand to cover a number of standalone electric vehicles (EVs), according to Bloomberg. The aim is to make the company's EVs offerings distinct in a similar fashion to BMW's "i" brand and create a clear competitor to Tesla's EV offerings.
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