VW launches Uber rival MOIA which will have its own bespoke EV

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German automotive group launches its new future mobility and ride-hailing app

The Volkswagen (VW) Group has launched the new MOIA brand which will be the company's entry into the ride-hailing and mobility market at a technology event in London called the "Tech Crunch Disrupt" technology event. The launch of the MOIA brand is integral to VW's desire to subtly reposition itself over time as not just a traditional OEM but as a provider as future digital mobility services to an increasingly urbanised global population.

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