New seating concepts

Insights
New Product Development

From being a ‘driver focused’ element, future seats can gradually be developed with a ‘rider focus’ approach in a bid towards reaching the goal of autonomous cars

Among varied investment interests from automotive companies and suppliers towards research and development for future products, increasing their technological capabilities remains one of the key areas of investments. At present, the pace at which technology is increasing its penetration in spearheading newer automotive product development, vehicles in the foreseeable future are expected to take an immense leap in both design and functionality, from the way they have been perceived until now.

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