Telenav teams up with Sionic Mobile to develop localized in-car e-commerce technology
Partnership to leverage Telenav’s location-based services and mobile advertising capabilities and Sionic Mobile’s in-vehicle payment and order ahead technologies
Telenav has entered a strategic collaboration with Sionic Mobile “to bring localized in-car electronic commerce (e-commerce) and offers to drivers”, the company said in a press release on 22 August. The collaboration will leverage Telenav’s location-based services and mobile advertising capabilities and Sionic Mobile’s in-vehicle payment and order-ahead technologies to allow automotive OEM to bring a personalized commerce experience into the car. Through using vehicle’s infotainment system, drivers will be able to order and pay before picking them up from nearby retail locations.
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