BMW Group plans to introduce direct sales model across Europe starting in 2024
The automaker says all the stakeholders including customers, retail partners and the automaker benefit from this approach
In a major change over selling its cars to end customers, starting in 2024 BMW Group looks to launch the rollout of its new sales model across Europe in several stages, starting with the Mini in Italy, Poland and Sweden on Jan. 1, 2024, followed by other European countries to make the scheduled transition from 2026.
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