Yokohama Rubber establishes tire sales company in Italy
Yokohama Pneumatici focuses on local customer needs to enhance customer satisfaction and expand market share in Italy
In a press release on Jan. 23, 2024, The Yokohama Rubber Co. Ltd. announced that Yokohama Europe GmbH, the Yokohama Rubber Group’s European regional headquarters, established Yokohama Pneumatici SrL as a tire sales company in Italy in August 2023.
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