ZEEKR partners with ams OSRAM on smart lighting and sensing

The collaboration aims to provide a personalized and intelligent driving experience, boosting ZEEKR's market competitiveness

According to a May 28 press release, ZEEKR, a brand of the mainland Chinese Geely Group, has entered into a partnership with ams OSRAM, recognizing the latter's advanced technology and extensive experience in automotive lighting and sensing. The partnership seeks to enable automakers to offer a more personalized and intelligent driving experience, enhancing brand recognition in the process. The collaboration was unveiled at Auto China 2024 in Beijing, where ZEEKR showcased its new lineup of high-profile electric vehicle models. The much-anticipated ZEEKR MIX, a mid-sized all-electric multipurpose vehicle (MPV), is set to launch in the fourth quarter of 2024. With its spacious interior, intelligent cockpit features and high performance, the model seeks to revolutionize the MPV market and offer an innovative driving experience.