Amazon's next-generation Alexa to power BMW's in-car voice assistant
The next-generation system powered by Alexa+ will debut in select BMW models soon
Amazon has introduced its new Alexa Custom Assistant for vehicles — a comprehensive solution that lets automakers build their own branded, intelligent in-car assistants. Powered by the Alexa+ architecture, it brings together more than 70 large language models and advanced agent capabilities running on Amazon Bedrock and AWS.
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