Human Machine Interface technologies: What consumers value

Survey findings underscore that consumers value a mix of touch and voice controls, seamless smartphone integration, and flexible access solutions. Consumers are willing to pay more for features that tangibly improve the driving experience, especially branded audio and safety-related technologies.

The 2025 HMI Consumer Survey by S&P Global Mobility investigates consumer preferences and willingness to pay for in-vehicle Human-Machine Interface (HMI) technologies across key global markets. Additionally, the Survey provides comprehensive insights into how consumers prefer to interact with in-vehicle technologies, assessing preferences for touchscreens, smartphone integration, speech recognition, and willingness to pay for advanced cockpit features.