2025 Electrification consumer analysis - When will the charging infrastructure be ready for consumers?

To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Battery, Charging and Consumer Insights research teams conduct an annual consumer survey in key markets worldwide.

By asking hybrid/EV owners and intenders a series of questions to gauge buying decisions, charging time and method preferences, willingness to pay for charging, and brand influences, analysts can develop indices related to consumer confidence and willingness to pay.

Through statistical analysis and machine learning, S&P Global Mobility analysts can extract key factors and weights (coefficients) that explain an application’s feature desirability score and how much consumers are willing to pay for it.

The 2025 S&P Global Electrification Consumer Survey asked nearly 8,000 global participants questions regarding electric vehicles and hybrid vehicles to understand consumer sentiment around: EV/hybrid buying decisions, Charging preferences and willingness to pay, as well as general interest in the respective technologies.

Results indicate that while the number of charging stations continues to rise, consumers still view the existing infrastructure as inadequate to meet their needs. Notably, a significant portion of respondents anticipates improvements in charging infrastructure over the next five to 10 years.

Despite this optimism, 47% of owners reported encountering at least one issue when utilizing public charging facilities, highlighting ongoing challenges that must be addressed to enhance consumer confidence and adoption rates.