Shanghai Motor Show 2011: Chinese Automakers Push to Strengthen Own Brands via Premium Suppliers
Chinese automakers are under growing pressure to raise the standards of their own brands and are engaging the services of established Italian styling houses and launching high-end products to boost their profiles.
Significance China's home-grown automakers are facing increasing pressure to create quality brands, but local research and development (R&D) and product development are still in their infancy, so Chinese original equipment manufacturers (OEMs) are on a buying spree to acquire what they need to build global brands fast. Demand from Chinese OEMs for premium products has led to growing sales for some high-end suppliers.
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