INTERVIEW: Ambarella on electric/electronic architecture migration

Changing vehicle architecture and supply chain, Q&A interview with Ambarella.

The software-defined vehicle architecture is poised to bring about a transformative shift in the automotive industry by facilitating a flexible and adaptable solution for the assimilation of cutting-edge technologies, features and services such as charging infrastructure, predictive maintenance, autonomous driving (AD), connected vehicle, enhanced safety systems, as well as financial technology and blockchain. This necessitates a comprehensive reimagining of the vehicle's electric/electronic (E/E) architecture, especially the software but also for hardware. In addition to streamlining the vehicle development process, the new E/E architectures will also let original equipment manufacturers leverage data-driven services that cater to a user base more attuned to subscription-based features, thus creating new and appealing business opportunities. To learn more, we spoke to Senya Pertsel, senior director of automotive marketing at Ambarella Inc.