CES 2025: SDVs in focus as the industry pivots towards software

Insights
Software-Defined Vehicles

The event saw pureplay technology firms and chipmakers collaborating with automakers and parts suppliers to develop new vehicle software platforms.

The sentiment surrounding automotive technology at CES last week was a mix of excitement and caution. Innovations in artificial intelligence (AI), electrification and vehicle autonomy stole the limelight, reimagining mobility and highlighting advancements in both user experience and operational efficiency.

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