Xperi showcases HD Radio technology for Indian automotive market

News
Software-Defined Vehicles
ATI News Team

Through integration with Xperi’s DTS AutoStage platform, radio broadcasters and advertisers gain access to real-time audience analytics

Xperi has highlighted the transformative potential of its HD Radio technology for terrestrial broadcasting in India during the Broadcast Engineering Society (BES) Expo 2025 in New Delhi. Drawing on over 20 years of successful deployment in North America, HD Radio offers an efficient, scalable and high-quality digital broadcasting solution suited to India's evolving media and automotive landscape. A vehicle equipped with HD Radio was showcased at the expo, highlighting adoption by leading global automakers including Hyundai, Mercedes-Benz and Toyota.

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