CES 2026: New BMW iX3 debuts Intelligent Personal Assistant built on Amazon Alexa+ technology

News
Artificial Intelligence
ATI News Team

BMW's partnership with Amazon enhances car interactions, introducing advanced AI features in the iX3 model for improved user experiences

In 2026, BMW plans to enhance its Intelligent Personal Assistant by integrating it with Amazon's AI Alexa+ architecture, starting with the iX3 model.

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