Software-defined vehicles and multi-cycle leasing: From OTA refresh to modular vehicle renewal
As the automotive industry moves from “sell a car once” to “manage a mobility asset across multiple digital lifecycles,” its success depends heavily on vehicle architecture, residual value management, refurbishment economics, and software upgradability.
The automotive industry’s shift towards a more sustainable approach is driving the growth of multi-cycle usage models. As automakers aim to capitalize on technological innovation and changing customer usage, these strategies extend the life of vehicles, components and materials through repair, repurposing, and refurbishment.
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