2026 Mobility Global Connected Car Consumer Sentiment Study: United States

Despite the widespread buzz around autonomous driving, software-defined vehicles, and artificial intelligence, consumers continue to prioritize traditional purchase considerations, i.e., looking to adopt innovations that solve real-world problems.

Vehicle pricing remains the most influential factor in new vehicle purchases, cited by nearly 59% of respondents. This reinforces that affordability remains the dominant force shaping automotive demand, even as vehicles become increasingly sophisticated technologically. Beyond pricing, consumers place significant weight on performance and specifications, safety features and ratings, fuel economy, warranty coverage and package pricing, among others.