The cold truth about EVs
EV competition is shifting from battery specs toward sophisticated thermal management for real-world performance.
The electric vehicle (EV) industry has spent years peddling what is easiest to measure: battery size, motor power and charging speed. These are the metrics that fill brochures and shape consumer perception. Yet as the market matures and subsidies begin to fade, a quieter contest is taking shape — one fought not in kilowatt-hours or horsepower, but in degrees Celsius. Thermal management, once a background concern, is emerging as a decisive competitive frontier.
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