Light up the night: ADB in North America – Challenges and opportunities
Having been approved by regulations in 2022, adaptive driving beams have finally entered the North American market. Despite being adopted en masse in Europe, only two OEMs in the US have rolled out the technology.
Our lighting expert Tanya Chantiri hosts Arunkumar Pesala, automotive lighting engineer at SL America Corporation, to discuss the reason for the delay, the slow adoption rates post-approval and the potential growth of the technology in the near future.
Tune in to find out how and why North America’s regulations and standards are more stringent than its European counterpart, as well as when the region can expect to see high-volume uptake of ADB.
Speakers:
- Arunkumar Pesala, automotive lighting engineer, SL America Corporation
- Tanya Chantiri, lighting expert, S&P Global Mobility
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