2025 HMI consumer analysis - Digitizing the cockpit: consumer sentiment towards displays and other outputs

The 2025 Human-Machine Interface (HMI) Consumer Survey asked nearly 8,000 participants around the world questions regarding in-vehicle HMI and overall user experience, to understand feature preferences, as well as their willingness to pay.

To understand consumer sentiment toward S&P Global Mobility forecast technologies, the Connected Car and Consumer Insights research teams conduct an annual consumer survey in key markets around the world.

By asking vehicle owners of certain model years a series of questions to gauge preferred input/output modalities and willingness to pay for specific in-vehicle technology, S&P Global Mobility analysts can extract key factors that explain an application’s feature desirability score and how much consumers are willing to pay for it.