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    From ‘eyes-off’ hype to ‘hands-free’ reality: Premium OEMs bet big on L2+
    While automakers from China to North America have publicly confirmed their intentions to pursue Level 3, others most notably the early adopter German premiums are subtly easing off their Level 3 ambitions as their latest Level 2+ systems come to market. BMW, Mercedes‑Benz and Stellantis all went to market with highly publicized Level 3 plans, and both German automakers have Level 3 systems in market today in very limited availability. But each has discovered that the combination of high cos...
    BEV-native leadership and established OEM transition in SDV readiness
    The recent adoption by many original equipment manufacturers (OEMs) of an electrical/electronic (E/E) architecture based on zone controllers supporting a software-defined vehicle (SDV) is slowly replacing distributed electronic control architectures that rely on small pieces of control code housed and distributed widely inside isolated electronic control units (ECUs). This new approach centralizes the hardware processing and memory in fewer, more powerful control units that will house functional...
    In-vehicle commerce and payment platforms—it pays to have one !
    The arrival of the software-defined vehicle, with its high compute power and robust cloud connectivity, is positively impacting many facets of the automotive industry, one of them being in-car commerce. Vehicles have begun to function as mobile wallets as automakers, traditional payment companies, digital infrastructure providers and technology companies come together to seize revenue streams arising out of the connected dashboard. The days of drivers digging out their wallets at a gas station o...
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