CES 2026 marked a clear shift in the automotive industry’s priorities. With demand for EVs softening and regulatory and cost pressures mounting, automakers and suppliers used the CES tech conference to emphasize automotive technology like artificial intelligence (AI) rather than electrification. Their focus moved to so-called physical and context-aware AI—systems that interpret real-world conditions in real time—positioning cars as software-defined vehicles rather than fixed hardware.

The S&P Global Mobility Cybersecurity 2025 Report provides a comprehensive look at the landscape of cybersecurity threats facing the automotive industry. This report contains qualitative and quantitative analysis of cybersecurity product forecasts, market trends for 2025, and technological solutions. The research in this report is focused on the key cybersecurity segments. The report reviews what automotive hardware and software categories need cybersecurity protection. The evolution of cybers...

In this latest edition of Rapid Response, we analyze how: # The US reaches investment agreements with Japan, South Korea # The US and China ease tensions back with delayed, suspended tariffs and non-tariff barriers # The Nexperia situation is creating a critical risk for global automotive production Despite all of the above, there has been no significant impact to S&P Global Mobility sales, production forecast assumptions.

This report aims to identify and access various emerging human-machine interface (HMI) systems and technologies. A qualitative and quantitative analysis for each emerging technology will be provided to establish—a supplier-OEM landscape, the forecast start of production and subsequent volumes throughout the forecast horizon, and the viability of the technology.

Review all the highlights from IAA Mobility 2025 held in Munich, Germany.

This report reviews some of the many emerging vehicle interface and experience technologies - as well as their demand and supply dynamics - that are increasingly being seen in vehicle cockpits worldwide, including AI-based voice assistants and chatbots, gaming and other entertainment features, augmented reality and 3D navigation, driver/occupant monitoring systems and in-vehicle personalization trends, among others.

The automotive industry faces evolving challenges, including a notable slowdown in electric vehicle (EV) adoption and the impact of tariffs. These factors are reshaping market dynamics, compelling Original Equipment Manufacturers (OEMs) to reevaluate their strategies on SDV and E/E architecture and adapt to the changing landscape. This presentation delves into the complex impacts of recent tariffs and the slowdown in Battery Electric Vehicle (BEV) production on Software-Defined Vehicles (SDV)

This report aims to provide an understanding of the primary displays in the vehicle dashboard — center stack display (CSD), instrument cluster display, front passenger display, and a more recent phenomenon, multi-display modules. It also delves on the demand outlook for such display systems, the main suppliers and users, and the main market drivers at a global and regional level.

Most vehicles are static past their first manufacture, aside from occasional map, infotainment or telematics control unit updates. Additionally, most of the available software updates need to be performed by a service center or through a home computer with a USB drive or SD card, reducing the success rate of the update across fleets. This is where OTA updates come into play. Recall and warranty costs and the rapid development of autonomous cars in recent years has precipitated the mainstream ma...

This report delves into the dynamic landscape of the automotive startup ecosystem, analyzing trends and innovations from a dataset of 2,250 global startups. It highlights the significant roles of software-defined vehicles and autonomous driving technologies, alongside investment patterns and OEM partnerships that are shaping the future of mobility.

The automotive industry’s transition to SDVs is a multi-year, multi-dimensional transformation. It combines deep technical shifts, organizational restructuring, supply chain evolution, and business model reinvention. Most automakers target full SDV capability (centralized compute, real-time OTA, cross-domain orchestration) by 2026–2030, starting with premium or EV lines and expanding to mass-market vehicles.

The biennial Auto Shanghai 2025 has emerged as a showcase for an array of technologies that blend hardware with software, effectively blurring the lines of traditional automotive classifications. Over the last decade, the event has matured into a pivotal global stage for both local debuts and international launches.

As stakeholders across the mobility and industrial ecosystem rewire to become software-enabled enterprises, the concept of software-defined vehicles or SDVs has gained much attention. The term ‘SDV’ has become a buzz or marketing word in the automotive industry and is open to varying interpretations. Additionally, the absence of a transparent industry benchmark to evaluate the actual preparedness of vehicles for SDV implementation makes it even more important to clearly define this term. ...

This report aims to explain: What strategies are being employed by original equipment manufacturers to exploit the connected-car services space? How are connected-car services evolving and key mobility stakeholders are placed in this value chain? Which paid over-the-air (OTA) updates are trending and which segments are the most important?

A comprehensive plan that outlines how an organization will manage its supply chain operations to achieve its business objectives. It includes decisions related to sourcing, production, logistics, inventory management and distribution. The strategy aims to optimize efficiency, reduce costs and improve quality. Key elements include supplier selection, technology integration, risk management and sustainability practices.

As part of the shift to software-defined vehicles (SDVs), automotive cloud computing is a strategic extension of vehicle-embedded systems computing. Original equipment manufacturers are striving for a Connected, Autonomous, Shared, and Electrified (CASE) future, in which wireless communication between vehicles and the cloud will become increasingly prevalent. This research addresses the prospects for software business extension and the impact that value chain dynamics will have on the future ...

The sentiment surrounding automotive technology at CES 2025 earlier this month was a mix of excitement and caution. Innovations in artificial intelligence (AI), electrification and vehicle autonomy stole the limelight, reimagining mobility and highlighting advancements in both user experience and operational efficiency. Scalable and modular AI, machine learning (ML) and extended reality (XR) applications are being increasingly harnessed to enrich the in-car experience, from content personalizati...

This report analyzes the evolution of automotive app stores, recent developments and original equipment manufacturer initiatives in this domain, and the future roadmap. It also delves into the in-car app store ecosystem of app developers, associated services providers and technologies, as well as partnerships that are in place today and are likely to happen going forward.

As the traditional automotive players seek to transition from hardware to software-as-a-service (SaaS) and subscription businesses, there are new opportunities to be tapped for original equipment manufacturers, parts suppliers, data aggregators, insurance companies, technology players, aftermarket companies, infrastructure providers and even governments.

This report seeks to explore software and firmware over-the-air (OTA) update trends as they exist today in the automotive industry and are likely to evolve going forward. The report provides a perspective on how automotive remote software updates will develop and which segments are the most important. It seeks to provide a detailed understanding on how various market players, like OTA solution providers and automotive original equipment manufacturers, are collaborating or partnering with embedde...

This report mainly explores the demand-supply dynamics of all automotive hardware that enables telematics and vehicle-to-everything (V2X) communications.

The in-car audio and acoustic experience will likely be a key differentiator in the increasingly connected, electrified and autonomous vehicles of today and the future. Sound management technologies are rapidly evolving as automakers look to add that X factor in their vehicles while enhancing the overall passenger experience.

The event was held at an exhibition area of 22,000 square meters, attracting more than 892,000 visitors (including 28,000 international attendees) and over 1,500 exhibiting companies that showcased 278 new energy models, among other exhibits.

This report seeks to provide a detailed understanding of automotive HUD technologies, an in-depth global and regional demand outlook, and insights into the HUD supply chain and core market drivers.

This report examines the evolution of advanced driver assistance system (ADAS) technologies and their impact on the automotive industry, broken down into 11 vehicle domains for better understanding.

The software-defined vehicle (SDV) is foundational for the industry’s dream of realizing the opportunities presented by the CASE megatrends. This presentation highlights the multifaceted strategies driving adoption of SDVs across the sector and offers insights on the transformative potential of this cutting-edge technology. Outline: • Introduction to software-defined vehicle (SDV) • The three foundation technologies of SDV: Hardware, software and connectivity • Multiple strategies to...

This software market tracker provides market intelligence of the spending on autonomy software technology and applications for level L0, L1, L2 and L2+. Both development and production software spending are captured in this tracker.

Software-defined vehicles (SDVs) represent the industry's latest megatrend. They are an attempt to reset business models in both vehicle development and in realizing post-sale revenue gains. This reports serves as a cohesive overview of the subject and represents how SDVs should be defined, why they are happening now and what the enablers for SDVs are.

This report seeks to inform the reader about mobility trends that are underway in smart cities around the world and how various stakeholders (automakers, infrastructure service providers, governments, etc.) are placed.

More than 135,000 visitors travelled to Las Vegas for CES 2024, including S&P Global Mobility analysts who have detailed all the key themes and showcases in this report.

This software report details the growth and market trends for automotive cloud and edge computing. It also specifies the growing trend of new automotive use cases due to the advances in computing and connectivity. The study outlines the market's size, major participants in the cloud computing space, and OEMs' readiness for cloud-connected vehicles.

Driven by mobility-as-a-service use cases and application-based technologies, the industry is increasingly leveraging the cloud and various smart devices to provide flexible yet secure digital vehicle access systems. Using ultra-wideband (UWB) as the main underlying technology, these systems enable the use of smart devices or smart cards as digital vehicle keys.

This report summarises the cockpit domain and hypervisor software technology growth trend together with market sizing data.

This software report offers a market overview of the revenue environment and volume growth for automotive hypervisors. A few significant software hypervisor supplier profiles are additionally presented in this article.

The Connected Car Regulation Tracker offers a comprehensive overview of regional and international regulations governing the use of connectivity in vehicles, V2X communications and cybersecurity.

Cybersecurity report supplements cybersecurity market tracker. This report analyses security growth trend and provide key market players and OEM cybersecurity strategy analysis.

Cybersecurity tracker provides an overview of volume and revenue of in-vehicle embedded and off-board/cloud security solutions. It depicts cybersecurity data by region and by technology. It offers a summary with Cybersecurity supplier data, solution details and M&A.

This report analyzes the evolution of automotive app stores, recent developments and original equipment manufacturer initiatives in this domain, and the future roadmap. It also delves into the in-car app store ecosystem of app developers, associated services providers and technologies, as well as partnerships that are in place today and are likely to happen going forward. Primary and secondary research methodologies have been used to explore the potential ways of automotive app store platform...

This report examines how automakers and their supply chains are transforming their operations to focus more on software-defined vehicles and future digitalization services. This report also highlights important investments that are evident in SDV development scenarios.

SDV R&D growth report offers a marketing-focused review of auto companies R&D investments plan that will help with development and readiness of SDVs. This study examines how relevant companies investments are to SDV readiness and key investment domains.

More than half a million visitors descended upon this year’s International Mobility Show (IAA). The event played host to more than 300 world premieres and innovations. Around 750 exhibitors travelled from 38 territories, with Greater China having a large presence at the event.

This market tracker provides an overview of the spending on software technology, applications, and development for the L1 application software for the Advanced Driver Assistance System (ADAS).

This report seeks to explore software and firmware over-the-air (OTA) update trends as they exist today in the automotive industry and are likely to evolve going forward. It provides a perspective on how automotive remote software updates will develop and which segments are the most important. The report provides a detailed understanding on how various market players, like OTA solution providers and automotive original equipment manufacturers, are collaborating or partnering with embedded ele...

As automakers near the end of hardware evolution, the automotive industry is beginning to see a rush of Software-Defined Vehicles (SDV) press releases from manufacturers. They recognise that SDV gives them access to a new revenue stream, lowers the cost of development, and most significantly, allows vehicles to change over the course of their lives. This means better apps & connection, real-time app updates, increased safety & sustainability, etc.--all in the interest of enhancing the driving ex...

The in-car audio and acoustic experience will likely be a key differentiator in the increasingly connected, electrified and autonomous vehicles of today and the future. Sound management technologies are rapidly evolving as automakers look to add that X factor in their vehicles while enhancing the overall passenger experience. Consumers today see their vehicles as an extension of their home and personality, and the nuances of that “perfect” audio system are being fully exploited by origina...

This year marked the 20th anniversary show for Auto Shanghai. It was held on April 18-27, 2023 at the National Exhibition and Convention Center Shanghai. More than 1,400 vehicles were showcased including 300 new models. The Show was also the platform for around 100 global vehicle debuts and attracted 906,000 visitors.

This market tracker summarizes the growth and forecasted software development spending against Advanced Driver Assistance System (ADAS) - L0 application software. It also illustrates regional and global analytics against development spending. The forecast period is between 2021 and 2028.

This report serves as a guide not only to forecast new market opportunities but also as a viability assessment of automotive e-mirror solutions, an in-depth review of the current regulatory environment surrounding mirror replacements, and a look at the major players and market drivers in this space

This market tracker summarizes the forecast growth of automotive head-up display (HUD) technologies and presents an insight into their supply chain and core market drivers. The forecast period is between 2021 and 2028. Additionally, the report also highlights consumer preferences toward HUDs and illustrates regional and global analytics related to demand for HUD and its various types.

The key difference between March 2022 tracker and this version is the negative trend in OS volume growth. The data clearly illustrates a growing downward trend in all types of Headunit operating system volume and the market will witness an average -2.7% lower growth compared to the previous forecast.

This report analyzes how automakers are using harmonized vehicle abstraction and independent software life cycles to increase economies of scale and feature development scope. The success of this development depends on middleware integration, API rollout, and a secure hardware and software separation layer. The industry is witnessing a significant growth in middleware and AUTOSAR spending and revenue. Furthermore, automakers are reinventing the prevailing business model, adopting subscription-ba...

In October 2022, the US announced an expansion of its Foreign Direct Product Rules (FDPR). The policy instrument, first introduced in 1959, came to prominence in 2020 when the US administration used FDPR to disrupt chip supplies to Huawei Technologies. This report examines the ramifications of the FDPR as it applies to semiconductors and the automated driving technologies market.

As connectivity continues to redefine mobility, it is also unmistakably driving electric vehicle (EV) adoption and proliferation. In fact, vehicle connectivity and electrification are inextricably linked and complement each other. While the two overlap and reinforce each other, they are also inherently discrete. While connectivity is indispensable to any vehicle today, it would not be wrong to say that EVs cannot survive without it thanks to their higher software content and electronic-orient...

The 2023 Auto Expo's components edition was held from 12-15 January and recorded participation of over 800 companies and 115,000 visitors, while the vehicle show was held from 13-18 January and was attended by 636,743 visitors. Among the major passenger car manufacturers in India, Maruti Suzuki, Hyundai, Kia, Tata Motors, Toyota, BYD, and MG Motor showcased new models and concepts.

CES 2023 was held in Las Vegas, Nevada, United States from January 5-8, in both in-person and digital formats. The Consumer Technology Association (CTA) reported that CES 2023 saw over 115,000 industry attendees, with over 3200+ companies (including 1,000 startups) exhibiting, making it the largest audited global technology event since early 2020.

The S&P Global Mobility automotive simulation report aims to qualify several industry-related questions that have arisen from the surge of CASE (Connected Autonomous, Shared Electric) functional requirements: Who are the dominant players of the automotive simulation market? How will the automotive simulation market change in the next five years? Which function and application will take a lion’s share of the automotive simulation market? What are the drivers and restraints of the automotive...

Connected cars generate a lot of data, and monetization of this data has become one of the most promising profit pools across the industry. As the traditional automotive players seek to transition from hardware to software-as-a-service (SaaS) and subscription businesses, there are new opportunities to be tapped for OEMs, parts suppliers, data aggregators, insurance companies, technology players, aftermarket companies, infrastructure providers, and even governments. This report explores the gr...

The S&P Global Mobility Cybersecurity 2022 Report provides a comprehensive look at the landscape of cybersecurity threats facing the automotive industry. This report contains qualitative and quantitative analysis of cybersecurity product forecasts, market trends, and technological solutions. It contains information and data forecasts for cybersecurity software and services based on yearly cybersecurity-enabled vehicle unit sales and systems in use. What is new in this report? The S&...

This report explores how the cockpit experience in electric vehicles (EVs) is getting increasingly digital and less mechanical vis-à-vis the conventional internal combustion engine (ICE) vehicles. EVs generally deploy dashboards that have more digital instrumentation and fewer analog gauges, thanks to their varied information requirements driven by higher levels of connectivity and autonomy, as well as a concerted push for a clean and minimalistic interior design. The report reflects on the ...

This market tracker report provides quantitative software market insights related to in-vehicle infotainment software applications.

This report explores the growth and importance of in-vehicle infotainment (IVI) software in the automotive industry. The report primarily focuses on reviewing the many operating systems (OS) and software used by infotainment and telematics modules in today’s cars. The report also mentions hardware systems and related applications but not as the main focus of this report. The report analyzes in detail the growing significance of open-source software and middleware in reducing software time t...

This report provides quantitative software market insights against Advanced Driver Assistance (ADAS) Level zero (L0) applications. The report assesses software development spending against all applicable SAE level software. The report also highlights the key software components’ (software perception stack and sensor fusion software) revenue and forecasted growth up to 2027.

This report provides a detailed understanding of automotive head-up display (HUD) technologies, their types, an in-depth global and regional demand outlook, and insight into the supply chain and core market drivers. Additionally, the report also highlights consumer preferences toward HUDs. HUD is a projection technology or a virtual transparent display of information that does not require users to look away from their usual viewpoints. Critical driving-related information, such as speed, safe...

This report highlights the emerging trend of the Automotive Open System Architecture (AUTOSAR) standard that aims to address the need for more efficient embedded automotive electronics architecture solutions. This report aims to bring a holistic viewpoint on the AUTOSAR trends and additional forces that influence the market for automotive software. For quantitative market insights, including market sizing (revenue and volumes) data, as well as spending analysis on AUTOSAR, see the enclosed Autom...

An in-depth market analysis and forecast of in-vehicle-infotainment operating systems

This report explores the growth and importance of vehicle-to-everything (V2X) communication based on automotive telematics systems. The automotive telematics forecasts from IHS Markit analyze technology deployment, monitor OEM sourcing strategies, and identify specific new business opportunities through a six-year forecast calendar of new programs. The data represents sales forecasts of factory-installed telematics systems in new light vehicles. The technologies, trends, and forecasts of V2X ...

As part of the 2022 New Year's Briefing, IHS Markit has compiled a presentation around analysis of its latest automotive semiconductor demand and capacity forecast.

CES 2022 was held in Las Vegas, Nevada, United States from January 5-7, with around 400,000 visitors, 744 exhibitors, and 936 speakers.

This report seeks to provide insights on today’s automotive virtual personal assistant (VPA) market and the major trends that are likely to impact it over the next five years as it proliferates from consumer electronics to smart homes and over to connected vehicles. The report not only presents a detailed analysis of the many automotive VPA technologies available today but also reviews some of the key feature offerings. Additionally, this report will also analyze how developments in the ...

This presentation-based brief report illustrated the growing importance of software in the automotive industry and highlights OEMs’ strategic vision and business models related to digital services.

This report explores the growth and importance of connected services based on automotive telematics systems. The trends for key telematics service segments are included in the report. It also includes necessary information and forecasts for telematics hardware, as all the telematics services depend on the yearly telematics unit sales and telematics systems in use. The report also provides a comprehensive coverage of key telematics hardware suppliers and their relationship with various OEMs, h...

An in-depth market analysis and forecast of in-vehicle-infotainment application software, including, design and development costs by application type.

An in-depth market analysis and forecast of in-vehicle-infotainment operating systems

This report highlights the growing importance of software development in automotive industries and how the complexity of development has increased owing to these development priorities. This report aims to bring a holistic rendering of the automotive landscape purely in terms of the increasing complexity of the automotive operating services and the transition from distributed software architecture to a middleware-based operating service architecture. In this context and based on IHS Markit Au...

While Apple is yet to confirm or deny exploring vehicle development under the codename Project Titan, also referred as Chromium, a vast array of automotive stakeholders and commentators have been inquisitive of what may materialize from the so-called ‘Apple Car.’ Due to the secrecy around Apple’s car venture, a lot remains unknown or unconfirmed about the project from the manufacturing location(s), potential partners, and projected volume. This research note ...

IAA Mobility 2021 took place in Munich, Germany, from September 7-12.

This report seeks to explore the ‘connected car’ as it stands today from both a hardware (infotainment head unit) and software (applications) perspective. The report provides a thorough understanding of infotainment head unit systems, an in-depth demand outlook for these systems, main players, and market drivers at  global and regional levels. The report delves into the growth and importance of infotainment software and smartphone projection-based applications and the associated t...

This report attempts to provide a comprehensive analysis of a rapidly evolving vehicle access technologies domain as it undergoes a digital shift from physical keys to keyless solutions based on various wireless communication protocols, and eventually to virtual keys. The report seeks to inform the reader about the technological trends that are underway in the area of digital vehicle access and how the various stakeholders (automakers, component suppliers, and consumers) are placed. It also d...

The Auto Shanghai 2021 was the 19th International Automobile Industry Exhibition and took place at the National Exhibition and Convention Center Shanghai in China from 19-28 April 2021.

This report explores  the importance of cybersecurity systems and its growth in the automotive industry. The products, technologies, trends, and forecasts for key cybersecurity segments are included in the report. It contains information and forecasts of the cybersecurity software and services, as all the cybersecurity segments depend on yearly cybersecurity-enabled vehicle unit sales and systems in use. The research in this report is focused on the key cybersecurity segments. The report r...

This edition report will provide a crucial update about the emerging market for mirror replacements in the automotive industry, looking at two distinct applications in the rear view and the side view. Each technology is assessed from the camera and the display perspectives, including separate market forecasts for both. This report serves not only to forecast these new market opportunities, but also as a viability assessment of these solutions, an in-depth review of the current regulato...

This report highlights high-level themes represented at the show and summarizes announcement details by company with key insights for how the technologies presented impact automotive and technology strategies and industries.

IHS Markit is closely monitoring the effects of COVID-19 on impending car connectivity legislation either as a direct result of the virus or the indirect economic impact.

This presentation reviews the state of vehicle connectivity as it stands today and as the global automotive industry prepares itself for the post-pandemic world.

This report explores the growth and importance of automotive data monetization strategies. The technologies, trends, and forecasts for key telematics service segments are included in the report. It also includes necessary information and forecasts for data monetization services, mainly depending on yearly telematics unit sales and telematics systems in use. Connected cars generate data about who is using them, how they are used, and where they are used. Over the last decade, the automotive in...

This report provides a basic understanding of instrument cluster display (ICD) systems for cars, an in-depth demand outlook, and an overview of the main players. Additionally, the report covers core market drivers and the effect of COVID-19 on the instrument cluster market. All research in this report is based on the IHS Markit sales forecast for ICDs, which in turn is converted to the IHS Markit production forecast. IHS Markit production forecast is based on the global light vehicle production...

The focus of the 2020 Beijing Motor Show were intelligent cars and alternative drive systems. All renowned automotive manufacturers and suppliers as well as numerous startups participated in the 2020 show. 

This report talks about the evolution of automotive electronics/electric architectures

This report delves into how the vehicle is transforming from a mechanical device to software-driven electronics and where should automotive R&D focus for technology development

This presentation shows the South American outlook for connected car configurations and features, and the evolution of related technologies.

This report deliberates on how the connected car market is expected to evolve post COVID and what are the opportunities in the 'new normal'

This report reviews the factors that influence the adoption of autonomy and ADAS features and the various strategies being pursued by OEMs

Historically vehicles have had a flat electrical/electronic (E/E) architecture with electronics control units (ECUs) responsible for different functions, which typically lead to a large number of ECUs per car. Some vehicles might have as many as 60 to 100, or even more, distinct ECUs. As the number of features increases this drives up hardware and software cost, complicates operations, increases engineering complexity, slows down time-to-market availability, and makes the vehicle heavier with ea...

The presentation talks about Automotive Connectivity & Services: State of the market coming out of COVID-19.

This report provides a basic understanding of infotainment head unit systems for cars as well as an in-depth demand outlook of the systems, main players, and market drivers on global and regional levels. The infotainment head unit is the command center of a vehicle’s entertainment functions including radio tuner, media connectivity, audio playback, navigation, as well as the human-machine interface (HMI) element, i.e., the center stack display. IHS Markit uses three categories to se...

In recent years we have seen growing emphasis placed on the role of automotive user interfaces by OEMs, in part they represent a major opportunity to differentiate.  The market for automotive user interfaces (UIs) is well positioned for growth in sales and revenue, as well as new technological innovations. The industry was once composed of nothing more than buttons and knobs. It now includes speech recognition, touch-screen displays, liquid crystal displays (LCDs), light-emi...

This report explores the growth and importance of infotainment software and smartphone projection-based applications in the automotive industry. The technologies, trends, and forecasts for key infotainment software and applications included in the report are taken from IHS Markit head unit systems (HUS) forecast database. The detailed forecast analyzes leading players, software deployment, monitor OEM sourcing strategies, and identifies specific new business opportunities through a six-year fore...

Automotive user interface (UI) definitions This report includes many technology categories that—at times—can vary in their definition within an industry. In the interest of clarity, the following table and the next two slides contain all the relevant technology categories analyzed in this report, as well as an accompanying description and definition. Research methodology Forecast method The December 2019 revision of the IHS Markit model-level component forecas...

These presentations were given at the 2020 IHS Markit Spring Automotive Client Briefing - Europe (webinar) on  EV Charging Infrastructure and Connected Car.